Truth & Rumors > NFL

New Cleveland exec: 'Everyone can be a Browns fan'

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07:57 AM ET 12.19 | Alec Scheiner, now the first hire by Jimmy Haslam and Joe Banner in Cleveland, knows his way around working with an iconic brand. [Scheiner] spent the previous eight years with the Cowboys, the last five as senior vice president and general counsel. ... Scheiner, who began talking to Banner in June, views the Browns as a marketing gem similar to the Cowboys. "I do because the brand is so iconic and there's so much history behind it and the fans clearly care about the team," he said. "We just have to harness it. We have to harness it everywhere. We have to harness it with our employees, we have to harness it with people in the community, everyone can be a Browns fan. Everyone in Northeast Ohio, everyone in Ohio can be a Browns fan."

The Plain Dealer

Brandon Weeden, Icon Sports Brandon Weeden, Icon Sports
Comment #1 has been removed
December 19, 2012  08:04 AM ET
QUOTE(#1):

Here comes the campaign for the Browns. Imagine the possibilities.

"What can Brown do for you ?"

December 19, 2012  08:04 AM ET

"Everyone can be a Brown fan"

Yea right........guy must be out of his freaking mind.

December 19, 2012  08:11 AM ET
QUOTE(#2):

"What can Brown do for you ?"

Nice...

Comment #5 has been removed
December 19, 2012  08:14 AM ET

The only way to harness it is to just win, baby...just win.

December 19, 2012  08:17 AM ET

And now - a word from our sponsor...

December 19, 2012  08:21 AM ET

Well, he'll be the first one in line to drink the koolaid.

December 19, 2012  08:25 AM ET

I want to be a browns fan, I really do... but they seriously have a lot to work to do. In the mean time, I'll just stick with the GIANTS..

December 19, 2012  08:34 AM ET
QUOTE(#3):

"Everyone can be a Brown fan"Yea right........guy must be out of his freaking mind.

Everyone CAN be a Brown's fan....but I have no idea why they'd want to....

December 19, 2012  08:49 AM ET

Be a browns fan? NO THANKS!!!! Went there to a game three weeks ago, and nothing but rude drunk idiots!!! Got pushed, tripped and harassed the whole game!@!!!! Anyone who wants to be a browns fan is nothing more than a drunk slob!!!!!!!! Your reflection shows on your team and your city......... I guess they are called the browns because they are SH!@!!!!!!!

December 19, 2012  09:01 AM ET

"Brown Fever, catch it!" in third world countries Brown Fever is called dysentery.

December 19, 2012  09:16 AM ET

If it's brown, flush it down, if it's yellow let it mellow...

December 19, 2012  09:46 AM ET
QUOTE(#11):

Be a browns fan? NO THANKS!!!! Went there to a game three weeks ago, and nothing but rude drunk idiots!!! Got pushed, tripped and harassed the whole game!@!!!! Anyone who wants to be a browns fan is nothing more than a drunk slob!!!!!!!! Your reflection shows on your team and your city......... I guess they are called the browns because they are SH!@!!!!!!!

Oh no this is really mature. Maybe if you didn't run your mouth at the game people wouldn't have messed with you.

December 19, 2012  10:07 AM ET
QUOTE(#7):

And now - a word from our sponsor...

Never was a comparison more apt.

December 19, 2012  10:30 AM ET
QUOTE(#15):

Never was a comparison more apt.

It was the first thing that came to mind this morning...

December 19, 2012  11:20 AM ET
QUOTE(#11):

Be a browns fan? NO THANKS!!!! Went there to a game three weeks ago, and nothing but rude drunk idiots!!! Got pushed, tripped and harassed the whole game!@!!!! Anyone who wants to be a browns fan is nothing more than a drunk slob!!!!!!!! Your reflection shows on your team and your city......... I guess they are called the browns because they are SH!@!!!!!!!

Ah, this coming from the beer swilling congressman from the craphole called S@ittsburgh. Been to the sewer you call a city, and it seems the same people that you were refering to were there as well. Unfortunately all teams have some of those types of "fans", but I find it funny that the pot was calling the kettle black.

December 19, 2012  11:42 AM ET
QUOTE(#3):

"Everyone can be a Brown fan"Yea right........guy must be out of his freaking mind.

Perfectly stated Hillbilly.

December 19, 2012  11:45 AM ET
QUOTE(#3):

"Everyone can be a Brown fan"Yea right........guy must be out of his freaking mind.

The fella that said that must be drinking directly out of Lake Erie!

 
December 19, 2012  11:58 AM ET

"Cleveland's Team"

'nuff said.

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