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Changes ahead for Invicta 4

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12:26 PM ET 12.19 | After giving away their first three fights on YouTube, Invicta CEO Shannon Knapp has changed things up for their next show on Jan. 5. The event will be the organization's first online pay-per-view. "It's a gamble and it has been since I sat down and formulated it. The first year out, we far exceeded any of the expectations that I had using it the way we did. You know, coming out and marketing it and doing it the way we did, we were very successful," Knapp said. "This next year, now we move into phase two which is we look at the monetizing of the brand, and the product, and that kind of thing ??? you know, knock on wood ??? being blessed that it continues to grow, and just keep putting on a better product, and doing better things, and continuing to walk the walk and hopefully we get to where we want to go."

MMA Fight Corner

Shannon Knapp, Invicta Shannon Knapp, Invicta

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