Truth & Rumors > Auto Racing

DEI removal upsets Dale Jr.

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10:06 AM ET 01.29 | A mix-up over memorabilia has created hurt feelings with Dale Earnhardt Jr., while his former team claims it's all a misunderstanding. Earnhardt said Monday he's upset that all signs of his stint at Dale Earnhardt Inc. had allegedly been removed from the shop. Max Siegel, president of DEI, said Monday that the team has Earnhardt memorabilia on display and "about nine of his old cars" had been moved off the showroom floor to make room for the luncheon. "There seems to be some confusion over memorabilia and merchandise," Siegel said. "We no longer have a relationship with Dale Jr. or Budweiser, so we have no license, agreement or business reason to sell any of that merchandise in our gift shop. But as far as memorabilia, more than half of the showroom floor is dedicated to Dale Jr.'s history here."

Jayski.com

Dale Earnhardt Jr., AP Dale Earnhardt Jr., AP
January 29, 2008  10:13 AM ET

DEI shouldn't be DEI anymore.

January 29, 2008  10:13 AM ET

I hope that Siegel is telling the truth because this is low even for Mrs. Earnhardt!!!! They should not shut Jr. and his past years at DEI out!! My God he IS an Earnhardt, he didn't just marry into the family!!!!

January 29, 2008  10:14 AM ET

It's only DEI by name only, i would be very suprised if they get much support from the fans, even with Mark Martin I think they are sunk.

January 29, 2008  10:15 AM ET

Your right PS Forever- It should be TEI because Teresa runs it with her iron thumb and her evil step-mother get revenge attitude!!!

January 29, 2008  10:23 AM ET

There are licensing issues - RCCA's website stopped selling all JR 8 diecasts effective 12/31.

January 29, 2008  10:24 AM ET

SHE'S A BAG This news is 2 days old geezzz S.I.

Comment has been removed
January 29, 2008  10:26 AM ET

That showroom with the historic cars is so cool - believe Max will keep the Jr cars for view - that is 1/2 the reason fans (with money to spend) go to DEI. Loved seeing the black tribure 8 there......whew to cool.

January 29, 2008  11:05 AM ET

I know they can't sell Jr. shirts and dicasts... BUT they should still have a showroom with some of his cars and stuff I bet they even have some Steve Parks stuff in there!!!.. If they don't this is just another reason for me to root against TEI more!

January 29, 2008  11:07 AM ET

I really hope DEI and her drivers get as many boos as I think they are going to..

January 29, 2008  12:25 PM ET

I wonder if Teresa Earnhardt and Peter Angelos are related. They run their businesses so similarly. With total incompetence.

January 29, 2008  01:03 PM ET

I just hope Teresa changes the name formally to TEI, so there would be no further insults and disrespect to the two DE's. (Dale and son).
Sorry folks, but the room where Jr's stuff is, being the only room that had to be cleared out for a luncheon.....well I am not buying it.....this is totally bogus.
I am beginning to think Max is as bad as Teresa.

January 29, 2008  01:44 PM ET

I agree with the comments above,but isn't it time for Dale, Jr. to just shut up and drive?

January 29, 2008  02:16 PM ET

As a person who HATES NASCAR, yet knows a thing or two about it from the inevitable coverage, I just have to ask one thing: What in the world has Dale Earnhardt, Jr. accomplished during his career which makes him worthy of such praise? If his name was Dale Smith, he wouldn't be getting one-tenth this publicity with his dearth of successful results.

It sickens me when athletes, celebrities or ANYONE for that matter has kids who try to get rich & famous off their name... and Dale, Jr. is one of the biggest culprits!

January 29, 2008  03:36 PM ET

If you hate Nascar - why waste your time? He is 3rd generation US racer, he is a nice guy, he does have talent as shown my 17 big league wins, and his career is far from over. What is not to like? I disagree totally with your last paragraph and such a broad statement should be supported by some detailed comparisons....sounds like a generic swipe to me.

January 29, 2008  04:33 PM ET

Point goes to jackman.

January 29, 2008  05:40 PM ET

Unbelievable!! I could not do that to the person who put the food on my table for many years. I don't know exactly how much money Junior produced, but I think all of us have an idea. That is sooo low, and disgusting!! I hope nobody buys any merchandise for the #8 or the #1 or any of the other Teresa's cars. She can kiss our money good bye!!
Junior, we love you!!! God bless you!

January 29, 2008  05:45 PM ET

Licensing?, excuse me?, pure BS; what are we? STUPID??; Give us a break!!; is she going to clean all of Sr.'s memorabilia too?

January 29, 2008  06:32 PM ET

I really think the licensing issue for merchandise is true guys - Bud and Jr are goooone. And at the least there is no money in it anymore. Ouch....hope Truex can carry this garage.

 
January 29, 2008  06:41 PM ET

this Bigalke touches his self

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