Truth & Rumors > NCAA

Kentucky Wildcats air Super Bowl ad to boost sales

Views
1182
Comments
7

07:46 PM ET 02.05 | One thing we've learned from Pepsi and other companies, is that if you release a killer Super Bowl commercial, your product will more than likely do very well that following year. While a commercial has little effect on a football team, the University of Kentucky is hoping it can have a big effect on ticket sales this season. The Wildcats put out a Super Bowl commercial, which aired only in the Lexington area, in an effort to show their fans that they're serious about football and that now is the time to get on board with the team. In the commercial, new head coach Mark Stoops urges fans to buy tickets and fill Commonwealth Stadium this season, and that things are only going to go up from here on out for one of the most disappointing teams in college football. The commercial had a cool feel to it, but it might not be the sole reason Wildcat fans go out and purchase tickets. If Pepsi produced the world's coolest commercial, but their product was used spit tobacco in a can, nobody in their right mind would buy it. The Wildcats made an intriguing commercial, but they're not teasing a major motion picture blockbuster, they're trying to convince fans that a football team that has proven nothing so far is worth paying to see.

Fansided

Kentucky Wildcats, Getty Images/Andy Lyons Kentucky Wildcats, Getty Images/Andy Lyons
February 5, 2013  11:13 PM ET

The "product" that Mark Stoops puts onto the field should do a lot to boost those sales. Don't know how is is on O, but the man can coach the HELL out of a defense. He got the ship righted on FSU's defense VERY quickly. 'Cats football fans, if there are such beings, should come and check out some Stoopsball.

February 6, 2013  12:00 AM ET

I live in Kentucky, and have for most of my 48 years, and it's always been UK hoops, for obvious reasons. Especially, this time of year. If anyone mentioned football in February or March, it was like were speaking a foreign language...LOL But, I'm seeing and hearing all kind of buzz about Mark Stoops program. This fall may actually be something for UK fans, other than wondering when tickets for Big Blue Madness go on sell.

February 6, 2013  06:50 AM ET

To football, or not to football. That is the question. Whether tis nobler in the mind to spend precious dollars on Wildcat tickets, or to refrain. To be still. To follow other pursuits until the roar from Commonwealth is too loud to ignore.

Comment #4 has been removed
February 6, 2013  08:31 AM ET

Kentucky's season ticket sales might go up more than anticipated for an unexpected reason -- they have a home game against Bama this season.

It's not unusual for Bama fans to buy a season ticket package at a road team that doesn't draw well (recent examples include Vandy and Duke). It's cheaper than buying a home game from a scalper, and they can dump the remaining tix for chump change on StubHub or such.

February 6, 2013  11:50 AM ET
QUOTE(#1):

The "product" that Mark Stoops puts onto the field should do a lot to boost those sales. Don't know how is is on O, but the man can coach the HELL out of a defense. He got the ship righted on FSU's defense VERY quickly. 'Cats football fans, if there are such beings, should come and check out some Stoopsball.

They've had a pretty nice recruiting haul, too.

 
February 6, 2013  05:35 PM ET

You buy some end zone season tickets, which in most cases are cheaper, have patience with the new coaching staff, and enjoy some SEC football.

Comment

Remember to keep your posts clean. Profanity will get filtered, and offensive comments will be removed.


Truth & Rumors

MOST POPULAR

  1. 1
    Kerr 'absolutely expects' Knicks offer
    Views
    2094
    Comments
    1433
  2. 2
    No return timetable for Lightning MVP
    Views
    1534
    Comments
    219
  3. 3
    Yankees, Mets, Red Sox among Hanrahan hopefuls
    Views
    6009
    Comments
    172
  4. 4
    Niners table talks with Kaepernick
    Views
    1487
    Comments
    68
  5. 5
    Tuukka Rask takes blame for Bruins' Game 1 loss
    Views
    434
    Comments
    68

SI.com

SI Photos