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Highlights from the March to Soccer Address

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03:02 PM ET 03.02 | Major League Soccer Commissioner Don Garber gave his March to Soccer Address Wednesday night over YouTube and Google Hangout with a select audience of reporters in attendance. He covered many topics from expansion to player transfers. In the hour long speech Garber built off the idea that MLS has created a great foundation in a gradual way. He stated that MLS is the seventh highest attended soccer league in the world. He called the audience a "relevant" one while addressing the 18-34 market. However, what Garber left out was the next step and absolute proof. What the MLS has failed to do is be truly authentic and voice an understanding of marketing MLS. Let's break down the address a little further.

American Pitch

Don Garber, Joe Robbins/Getty Images Don Garber, Joe Robbins/Getty Images
 
March 7, 2013  12:36 PM ET

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