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07:59 AM ET 03.08 | Chris McGowan's makeover of the business operations in Portland are ongoing, and they include seemingly everything from the team's website, to corporate structure, to suite sales, to sponsorship deals. McGowan is in the preliminary stages of selling the Rose Garden's naming rights. He hired a company called "Premier Partnership" to facilitate the process. They have a list of about 100 businesses -- some local, some national -- that have a likelihood of interest. Three or four presentations have already been scheduled. "We're getting pretty good feedback," he says. "It could be a local company, which would be great, or it could be a (national) blue-chip brand."

LaMarcus Aldridge, Getty Images

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March 8, 2013 08:12 AM ET

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Would It Still Smell As Sweet, Bros?

I Love LA

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March 8, 2013 08:26 AM ET

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QUOTE(#1):

Originally posted 08:12 AM ET 03.08 by I Love LA

Would It Still Smell As Sweet, Bros?

That was actually clever.

Good one Jack.

Crooked Stiches

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March 8, 2013 08:33 AM ET

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QUOTE(#2):

Originally posted 08:26 AM ET 03.08 by Crooked Stiches

That was actually clever.Good one Jack.

That compliment comes to you via Stiches's backhand

El_HappyHippo

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March 8, 2013 09:25 AM ET

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Nike's headquarters are in a Portland suburb. Why not them?

Sittlichk-8

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March 8, 2013 11:10 AM ET

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Adidas America Inc is also in Portland...and Adidas is already associated with the NBA right now.

Beezer76

Gresham , OR

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Comment #6 has been removed

March 8, 2013 12:27 PM ET

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QUOTE(#4):

Originally posted 09:25 AM ET 03.08 by Sittlichk-8

Nike's headquarters are in a Portland suburb. Why not them?

This would be a perfect time for Under Armour to swoop in and create a bidding war.

El_HappyHippo

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March 8, 2013 02:12 PM ET

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I really hope they don't change the name....nothing will sound as good as the "Rose Garden". I hate the thought of having the stadium named after some stupid airline company..