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Minnesota loses money on alcohol sales at football games

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02:57 PM ET 03.20 | The Minnesota Golden Gophers have done the unthinkable and actually lost money on alcohol sales at football games. Minnesota lost about $16,000 last year selling alcohol at games despite selling $900,000 worth of beer and wine in 2012. Expenses were incurred mainly from the supplementary costs of selling alcohol, like hiring police and security officers, setting up facilities for these various monitors, and other equipment needed to set up for alcohol sales and monitoring unruly behavior that resulted from said alcohol sales.

http://collegefootball.ap.org/article/university-lost-money-stadium-alcohol-sales

, Scott Halleran Scott Halleran
March 20, 2013  03:10 PM ET

I think some of the venders must have skimmed drinks!

March 20, 2013  03:17 PM ET

Looks like Jerry's had few too many...

March 20, 2013  03:21 PM ET

Holy Crap! Can't a B1G school do ANYTHING right?!?

;-)




<dodges incoming rocks, missiles, and empty Schlitz cans>

March 20, 2013  03:25 PM ET
QUOTE(#3):

Holy Crap! Can't a B1G school do ANYTHING right?!?;-)<dodges incoming rocks, missiles, and empty Schlitz cans>

how can you lose money when charging $5-8 for a bud lite

I think you need to do some consulting services...

And what's up with all the extra security, are their fans that unruly?

March 20, 2013  03:25 PM ET

Let's do the math:

For 7 home games that would be about $130K per game.

At $6 a pop, that comes to about 22K beers sold per game in a stadium that holds over 50K.

If half of the crowd is under age this still averages less than one beer per fan.

Based on the above, U of Minnesota' stadium:

1. is too cold to drink beer,
2. promotes responsible drinking,
3. is generally filled with teetotalers, or
4. has inadequate restroom facilities.

Comment #6 has been removed
March 20, 2013  03:38 PM ET
QUOTE(#3):

Holy Crap! Can't a B1G school do ANYTHING right?!?;-)<dodges incoming rocks, missiles, and empty Schlitz cans>

It's Minnie, they're used to losing.

March 20, 2013  03:53 PM ET
QUOTE(#5):

Let's do the math:For 7 home games that would be about $130K per game.At $6 a pop, that comes to about 22K beers sold per game in a stadium that holds over 50K.If half of the crowd is under age this still averages less than one beer per fan.Based on the above, U of Minnesota' stadium:1. is too cold to drink beer,2. promotes responsible drinking,3. is generally filled with teetotalers, or4. has inadequate restroom facilities.

I choose number 4, please.

March 20, 2013  04:17 PM ET
QUOTE(#7):

It's Minnie, they're used to losing.

That's exactly why they should be making money selling beer!

March 20, 2013  04:22 PM ET

"Minnesota loses money on alcohol sales at football games."

I'll drink to that.

March 20, 2013  04:29 PM ET
QUOTE(#7):

It's Minnie, they're used to losing.

I'll bet they make up the shortfall at hockey games, by gosh.

March 20, 2013  04:29 PM ET

Only the U of Minnesota could screw this up. I live in the Minneapolis area, I am not surprised.

Comment #13 has been removed
March 20, 2013  05:32 PM ET
QUOTE(#5):

Let's do the math:For 7 home games that would be about $130K per game.At $6 a pop, that comes to about 22K beers sold per game in a stadium that holds over 50K.If half of the crowd is under age this still averages less than one beer per fan.Based on the above, U of Minnesota' stadium:1. is too cold to drink beer,2. promotes responsible drinking,3. is generally filled with teetotalers, or4. has inadequate restroom facilities.

5. University forgot to not let fans bring their own coolers.

March 20, 2013  05:53 PM ET

If you were stuck in the arctic circle, er, Minnesota, would you want cold beer? They ought to sell coffee or hot chocolate at $12 per cup.

Comment #16 has been removed
March 20, 2013  06:10 PM ET

"... About half of the $900,000 generated by alcohol sales went directly to Philadelphia-based Aramark Corp., which had the contract to sell beer and wine..."

THIS is the problem right here. Aramark is the same outfit that has taken over the vending industry nationwide. They sign you to a contract then serve/vend sub-standard products at reduced portions while skimming big $$ off the top.

March 20, 2013  06:43 PM ET

OK, I'm a prude, but I've never been comfortable with alcohol sales at college stadiums anyway. Maybe Minny's experience is a cautionary tale.

March 20, 2013  06:55 PM ET
QUOTE(#18):

OK, I'm a prude, but I've never been comfortable with alcohol sales at college stadiums anyway. Maybe Minny's experience is a cautionary tale.

Me too. Alcohol turns bravado into belligerence and people end up getting hurt.

 
March 20, 2013  07:42 PM ET
QUOTE(#18):

OK, I'm a prude, but I've never been comfortable with alcohol sales at college stadiums anyway. Maybe Minny's experience is a cautionary tale.

I totally agree and everyone can call me a "prude" if they wish!!!! :-)

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