Truth & Rumors > Auto Racing

Mark Martin, Joe Gibbs deal falls apart

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07:18 PM ET 04.01 | Forget everything and anything that has happened over the last few days in regards to Joe Gibbs Racing hiring Mark Martin to substitute drive for the injured Denny Hamlin. Finding a driver to drive in Hamlin's place is turning into more drama than Joey Logano's feuds leaving Auto Club Speedway last weekend. It was set up for Mark Martin to drive all five races that Hamlin is expected to miss, until Friday. Apparently, the logistics team at Joe Gibbs Racing got too excited and prematurely announced the deal and it caught up to them. The AP's Jenna Fryer is reporting that the deal fell through when the announcement was made prematurely because Martin's sponsor at Michael Waltrip Racing, Aaron's, had not given their approval of the decision.

Beyond the Flag

Mark Martin, Getty Images Mark Martin, Getty Images
April 1, 2013  11:27 PM ET

yea it's probably a good idea to keep your sponsors happy these days..

April 1, 2013  11:49 PM ET
QUOTE(#1):

yea it's probably a good idea to keep your sponsors happy these days..

for sure
When they are in their firesuits and cars, all the air that they breathe is for sponsors....as it should be.
Martin has a very good driving image that Aarons is paying for......they've also stood by MWR through thick and thin........through Reuti and McDowell............all those Aarons commercials..... and MM in a Fedex car and firesuit.....(cannot have MM in a Fedex car and an Aarons firesuit LOL)
You have to have all your ducks in a row before annnouncing anything in business and in life....and Aarons not having approved this deal was a BIG DUCK missing.

April 2, 2013  11:00 AM ET

I disagree.
Sponsors do not own the sport, they have way too much control over everything. They are the reason the drivers have no opinions or even a personality anymore.

The sport has turned into one big commercial. Rouch racing with their 'Gong Show' even trains young drivers how to celebrate a win, yeah the teach them how to be happy. As a former racer myself (dirt bikes at a younger age) this sickens me.

What the heck happened to racing?

April 2, 2013  11:59 AM ET

This is old news, we all read about this last week, total agreement Hammered.

Comment #5 has been removed
April 2, 2013  02:50 PM ET

When the sponsors pour millions of dollars into a team.. they're going to have 'some say' in who they want to drive the car.. whether the car owner likes it or not.. the problem that rose from Martin driving the FedEx car was that Aarons wasn't consulted 1st before Waltrip made the driver change with Gibbs..
Now that being said.. I didn't see a problem with Martin going to Gibbs and filling in for Hamlin

April 2, 2013  03:15 PM ET
QUOTE(#6):

When the sponsors pour millions of dollars into a team.. they're going to have 'some say' in who they want to drive the car.. whether the car owner likes it or not.. the problem that rose from Martin driving the FedEx car was that Aarons wasn't consulted 1st before Waltrip made the driver change with Gibbs..Now that being said.. I didn't see a problem with Martin going to Gibbs and filling in for Hamlin

I did not see a problem either....he is part time.....but if a sponsor wants to get "fussy" then they can.....and do.
I agree with Hammered, and those that say "what happened to racing" ....and "racing has become one big commercial".......this is so true.......back in the day the driver controlled his car, his modifications and the sponsor"s dollars were small , if any at all.......it has become the complete reverse of that, with complex, many paged contracts.

Comment #8 has been removed
Comment #9 has been removed
April 2, 2013  03:50 PM ET
QUOTE(#7):

I did not see a problem either....he is part time.....but if a sponsor wants to get "fussy" then they can.....and do.I agree with Hammered, and those that say "what happened to racing" ....and "racing has become one big commercial".......this is so true.......back in the day the driver controlled his car, his modifications and the sponsor"s dollars were small , if any at all.......it has become the complete reverse of that, with complex, many paged contracts.

Pretty funny if your correct (which you probably are) that Aarons would be upset about FedEx.

What is Aarons anyway? an outlet for cut rate products that most folks would never buy. This outfit just repackages unwanted furniture and out of date electronics to poor folk on a pay monthly basis, pay or we'll come take it away business model, no credit needed!

The conflict with FedEx is easy to see if your a sponsor, if your a normal person however the correlation is lost.

Really sad when a company marketing Mayonnaise or whatever controls a sport.

April 2, 2013  07:30 PM ET
QUOTE(#10):

Pretty funny if your correct (which you probably are) that Aarons would be upset about FedEx

Only thing that Aarons is mad about is they were out of the loop concerning the driver swap.. if MWR would have said something to them 1st.. then none of this happens.. Vickers would be in the 55 and Martin would be in the 11

April 2, 2013  07:31 PM ET

Aaron's deal with MWR also included MWR giving the son Ken Butler III an NW ride a few years back.........I don't think that arrangement is still in effect.......... but they kept on with MWR.
Bottomline...it's a sponsor's world out there.

Comment #13 has been removed
April 2, 2013  11:34 PM ET
QUOTE(#13):

Seems odd to me that a guy like Joe Gibbs would allow an announcement to be made without verifying that all the T's had been crossed and all the I's had been dotted. Just strange.

totally agree

April 3, 2013  08:46 AM ET

Don't see how Martin fillin in for a few races would cause any detriment to Aarons, but then again I don't understand corporate bs games LOL

Comment #16 has been removed
April 3, 2013  09:30 AM ET
QUOTE(#13):

Seems odd to me that a guy like Joe Gibbs would allow an announcement to be made without verifying that all the T's had been crossed and all the I's had been dotted. Just strange.

Think you hit on something here.........

April 3, 2013  11:38 AM ET
QUOTE(#15):

Don't see how Martin fillin in for a few races would cause any detriment to Aarons, but then again I don't understand corporate bs games LOL

You would not want to lend a player off your team to another team for the simply reason what if he beats you .....that would not be good for the PR department and would send bad vibes down to your other team members. Aarons pays for him to drive Aarons cars not Gibbs cars.

April 3, 2013  05:08 PM ET
QUOTE(#13):

Seems odd to me that a guy like Joe Gibbs would allow an announcement to be made without verifying that all the T's had been crossed and all the I's had been dotted. Just strange.

yep, either someone at JGR jumped the gun big time or aarons backed out of the deal at the last minute

 
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