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Louisville isn't profiting from Ware merchandise

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08:21 AM ET 04.04 | It didn't take long for some to wonder whether profits were being made from Kevin Ware's sad story during what should be a season of cheer. [Louisville sports information director Kenny Klein] said when Ware went down, U of L players asked if they could wear a tribute shirt for him at the Final Four. In response, adidas created the "RI5E TO THE OCCASION" shirts, and in expectation of fan demand also produced them for retail sale. U of L associate athletic director Brent Seebohm said that U of L, "proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university's scholarship fund."

WDRB

Kevin Ware, US Presswire Kevin Ware, US Presswire
April 4, 2013  10:42 AM ET

How about give the kid(s) the proceeds? Oh wait, the is still the NCAA we are talking about. And yes I know, he is on a scholarship, etc.

April 4, 2013  06:35 PM ET
QUOTE(#1):

How about give the kid(s) the proceeds? Oh wait, the is still the NCAA we are talking about. And yes I know, he is on a scholarship, etc.

Not sure I am believing this story.

 
April 4, 2013  07:20 PM ET

We need Dr and UlT on this one....pronto

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