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Dan Mullen recruits with 'Happy Mother's Day' note

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11:07 AM ET 05.12 | Recruiting is all about the relationships. And after the recruit, probably the most important relationship that a college scout can build is with the recruit's mother. Mississippi State coach Dan Mullen, fully aware of this phenomenon, scored some creative points this week by sending "Happy Mother's Day" wishes to a recruiting target's mother this week. The recruit was Chase Johnson, an offensive lineman from Olive Branch, Miss. Johnson tweeted a picture of the hard-written letter from Mullen, which read: "I want to wish you a happy Mothers Day. Family is priority #1 in my football program. Your son will be treated like he is my son + developed to become the best he can be. He will make you proud here at state. "Go Dawgs, Dan Mullen"

Atlanta Journal Constitution

Dan Mullen, Chris Graythen/Getty Images Dan Mullen, Chris Graythen/Getty Images
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Comment #2 has been removed
May 12, 2013  01:04 PM ET
QUOTE(#2):

From a football program's perspective...

Then you don't know Mullen....

May 13, 2013  12:14 AM ET
QUOTE(#1):

What a cheap, pandering trick.Family is #1?B.S.

Oh puh-lease! Let's not be naive. Recruiting is nothing BUT pandering! And if you follow CFB recruiting these days, you know that many prized recruits' parents get HEAVILY involved in their kids' choice of schools, sometimes to the point of choosing FOR them.

Sending a recruit's mom a Mother's Day card isn't cheap. It's brilliant.

May 13, 2013  07:36 AM ET
QUOTE(#4):

Oh puh-lease! Let's not be naive. Recruiting is nothing BUT pandering! And if you follow CFB recruiting these days, you know that many prized recruits' parents get HEAVILY involved in their kids' choice of schools, sometimes to the point of choosing FOR them.Sending a recruit's mom a Mother's Day card isn't cheap. It's brilliant.

While he wouldn't have sent the card if he wasn't recruiting the kid....Mullen, like Croom before him, does pay attention to the family side of the players. Croom just didn't have the "college" experience that Mullen has had. Pro coaching != college coaching

Might not be a number 1 priority, but the coaches are very involved in the kids getting an education and in their family life.

 
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