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New York unveils plans for 'Super Bowl Boulevard'

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05:19 PM ET 06.11 | When the NFL invades Broadway this winter, the term ???Great White Way??? will take on a whole new meaning. The Daily News exclusively obtained details and artist renderings of some of the major plans the NFL has for ???Super Bowl Boulevard??? ??? a football-themed extravaganza between 34th and 44th Sts. Broadway will feature an eight-lane, 180-foot long, 58-foot-high toboggan run able to handle up to 1,000 riders an hour. The run ??? between 40th and 41st Sts. ??? will be open from Jan. 29 to Feb. 1, the day before Super Bowl XLVIII is played at MetLife Stadium. The plans for the toboggan ride, along with other events and exhibits, will be officially unveiled on Tuesday. Another feature will be a video mapping show, which will use the facade of Macy???s in Herald Square between 34th and 35th Sts. as a giant screen to view footage from NFL Films.

New York Daily News

The Super Bowl XLVIII logo, Matthew Emmons-USA TODAY Sports The Super Bowl XLVIII logo, Matthew Emmons-USA TODAY Sports
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June 11, 2013  06:19 PM ET
QUOTE(#1):

I do not like this idea of an open air winter super bowl in the Northeast.Bad idea.

I love the idea. The outcome could be disastrous, but it would be great to have a modern day Snow Bowl.

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June 11, 2013  06:31 PM ET

Vince Lombardi was born 100 years ago today... not that I would have expected the interns to be on top of that one.

June 11, 2013  06:53 PM ET

Sounds great I hope they clear away the snow so Jimmy Hoffa can see.

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June 11, 2013  09:01 PM ET

Okay, cool.

Now just scratch the "NY" out of the logo and it's good to go.

June 11, 2013  09:02 PM ET
QUOTE(#1):

I do not like this idea of an open air winter super bowl in the Northeast.Bad idea.

That's cause you're a fair weather bitch who can't handle real football.

June 11, 2013  09:02 PM ET

And their might even be a Game!!! Tebow VS Eli?

June 11, 2013  10:14 PM ET
QUOTE(#9):

The interns are in Karachi, Pakistan. They probably think a Vince Lombardi is a car.

That would explain quite a bit, beyond not knowing who Lombardi was.

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June 11, 2013  11:57 PM ET
QUOTE(#11):

That's cause you're a fair weather **** who can't handle real football.

Love the idea of a cold weather game, but to the posters who criticize others (not just you) about not wanting it, you're clueless about reality. The Super Bowl is more than a game. It's a corporate event and international spectacle, whether you like it or not. Check out how much controversy came from a 30 minute black out. It's called reality. You ought to check it out instead of resorting to name calling. How old are you, 10?

June 12, 2013  12:52 AM ET
QUOTE(#15):

Love the idea of a cold weather game, but to the posters who criticize others (not just you) about not wanting it, you're clueless about reality. The Super Bowl is more than a game. It's a corporate event and international spectacle, whether you like it or not. Check out how much controversy came from a 30 minute black out. It's called reality. You ought to check it out instead of resorting to name calling. How old are you, 10?

You're right. It's a shame, but you are right.

June 12, 2013  05:55 AM ET
QUOTE(#12):

And their might even be a Game!!! Tebow VS Eli?

Better yet, how about a Curling Championship during halftime?

June 12, 2013  06:49 AM ET
QUOTE(#15):

Love the idea of a cold weather game, but to the posters who criticize others (not just you) about not wanting it, you're clueless about reality. The Super Bowl is more than a game. It's a corporate event and international spectacle, whether you like it or not. Check out how much controversy came from a 30 minute black out. It's called reality. You ought to check it out instead of resorting to name calling. How old are you, 10?

Yep... imagine the consequences for the league, its advertisers, and ticketholders if the game had to be postponed because of a winter storm...

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June 12, 2013  08:40 AM ET
QUOTE(#18):

Yep... imagine the consequences for the league, its advertisers, and ticketholders if the game had to be postponed because of a winter storm...

That's what insurance is for.

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