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Gators took nearly $1M loss on Sugar Bowl

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07:17 AM ET 06.13 | From a couple of perspectives, the Sugar Bowl wound up being bittersweet for the University of Florida. Falling to Charlie Strong and Louisville in New Orleans on Jan. 2 wasn't the only loss. ... The Gators also came out on the losing end financially because the school fell well short of selling its required allotment of 17,500 tickets. It was revealed at the UAA's annual budget meeting Wednesday that UF lost about $840,000 on the Sugar Bowl, mostly due to unsold tickets. UF was one of several SEC schools that took a loss on bowl ticket sales this past year, something that the league addressed at its annual spring meetings in Destin last month. Commissioner Mike Slive said the SEC will be pushing for a lower minimum number of tickets.

The Gainesville Sun

Mike Slive, US Presswire Mike Slive, US Presswire
Comment #1 has been removed
June 13, 2013  08:18 AM ET

And this is why UF doesn't play OOC out of state.

June 13, 2013  08:33 AM ET

One of the biggest problems with the "guaranteed tickets sales" requirement for the schools is the secondary market (StubHub, et al.).

The schools have to sell the tickets at face value. Often, other than the NCG or maybe one other blockbuster bowl, the secondary market is lower than face value, sometimes significantly less. (I still remember an Orange Bowl about four years ago when Vippy Sue was playing, and tickets were available for $10 the day prior to a game).

Guess where the savvy fan is buying their tickets from?

June 13, 2013  08:40 AM ET
QUOTE(#2):

And this is why UF doesn't play OOC out of state.

You can bet Darth Foley will NOT tolerate UF losing money, so there will be changes coming.

Not so sure we'd actually lose $$ on a good OOC, out-of-state game as long as it wasn't a team with a small stadium like Boyzee or similar, or a team that couldn't sell out a good-sized stadium. But we sure would make alot less than a home game even with a cannon fodder LSOP.

June 13, 2013  08:54 AM ET
QUOTE(#4):

You can bet Darth Foley will NOT tolerate UF losing money, so there will be changes coming. Not so sure we'd actually lose $$ on a good OOC, out-of-state game as long as it wasn't a team with a small stadium like Boyzee or similar, or a team that couldn't sell out a good-sized stadium. But we sure would make alot less than a home game even with a cannon fodder LSOP.

I know...that was a joke for OT.... :)

June 13, 2013  09:03 AM ET
QUOTE(#5):

I know...that was a joke for OT.... :)

You definitely teed it up for him nicely. Are you gonna do like Lucy does in Peanuts, and pull the ball away just as OT is running up to kick it? hehehe

June 13, 2013  09:07 AM ET

If the FBS (Bowl-oriented big-time CFB) is to continue, big picture changes must be made (No offense to Darth Foley). Hyper-inflated ticket pricing and school allotment guarantees needs to be taken down to the sub-atomic level and reconfigured. Given the amounts of telelosis money being distributed by the B1G, SEC, PAC, and maybe even the ACC, their member teams can choke down -$840K for a Bowl appearance. LSOPs cannot.

Bowls were started by locals to attract money spending visitors, generate some positive media coverage, and generally sell the city/town to future visitors, convention planners, and businesses. It doesn't work when the inner workings are rigged to transfer ever-increasing costs to the schools, their alumni, and fans. In these days of light-speed social media, increasingly, the biggest story with the longest shelf life is the $amounts heaped upon the participating schools.

Conferences are already changing the landscape, creating and controlling their own outside-the-season exhibitions. For the old Bowl committees, it's adapt or die, and those efforts may be little more than a fight to slow attrition.

June 13, 2013  09:08 AM ET

People don't want to shell out big money for meaningless bowl games. if post season games would include a playoff system there would be more interest.

June 13, 2013  09:09 AM ET
QUOTE(#3):

Vippy Sue

Still like this bunches.

Comment #10 has been removed
June 13, 2013  09:22 AM ET

Right price the tickets and there would be no problem selling them. Games need to be run in a financially savvy way. Know what the market will bear and price accordingly.

Comment #12 has been removed
June 13, 2013  09:59 AM ET
QUOTE(#10):

Should have invited LSU.. UGA to the Chicken bowlUF in Tampa...win win for all... cut down on travel...

Too much fodder for whining about "SEC teams having home-game bowls".

<blech>

June 13, 2013  10:00 AM ET
QUOTE(#12):

Florida lost money on the bowl game??? Good

Glad your day is made by such things.

Comment #15 has been removed
June 13, 2013  10:22 AM ET
QUOTE(#2):

And this is why UF doesn't play OOC out of state.

You echoing OT?

June 13, 2013  10:22 AM ET
QUOTE(#5):

I know...that was a joke for OT.... :)

Damn, too slow.

June 13, 2013  11:04 AM ET
QUOTE(#2):

And this is why UF doesn't play OOC out of state.

You mean, that Florida wouldn't be a draw, if they were to play an OOC game in Oregon or California???

June 13, 2013  11:06 AM ET
QUOTE(#4):

You can bet Darth Foley will NOT tolerate UF losing money, so there will be changes coming. Not so sure we'd actually lose $$ on a good OOC, out-of-state game as long as it wasn't a team with a small stadium like Boyzee or similar, or a team that couldn't sell out a good-sized stadium. But we sure would make alot less than a home game even with a cannon fodder LSOP.

LOL, I'm late!!!! Ohio State has a large Stadium, so does USC and Stanford. Cal also has a pretty good size stadium!!!

 
June 13, 2013  11:07 AM ET
QUOTE(#12):

Florida lost money on the bowl game??? Good

Well the loss didn't help all that much!!!!

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