Truth & Rumors > NFL

Report: Cowboys near stadium naming rights deal with AT&T

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02:00 PM ET 07.22 | The Dallas Cowboys are in the process of reaching a stadium naming rights deal with AT&T, sources tell FOXSportsSouthwest.com. The framework of the arrangement -- discussed with the telecommunications giant since the $1.2 billion Cowboys Stadium opened four years ago -- once centered on a $25 million-a-year fee. A source said a Farmers Insurance bid of $700 million for a proposed new stadium in LA and the San Francisco 49ers' recent 20-year deal for $220 million "re-set" the framework for conversations. The source also confirmed that the naming rights will go into effect for the 2014 season.

FOX Sports Southwest

Cowboys Stadium, Ronald Martinez/Getty Images Cowboys Stadium, Ronald Martinez/Getty Images
July 22, 2013  02:03 PM ET

The AT&T 8-8 Dome!

July 22, 2013  02:16 PM ET

I like Otis' "DEATH STAR"

July 22, 2013  02:17 PM ET
QUOTE(#2):

I like Otis' "DEATH STAR"

Multi-use. I like it!

July 22, 2013  02:17 PM ET

Isn't it already called "Jerry World"??

July 22, 2013  02:19 PM ET
QUOTE(#1):

The AT&T 8-8 Dome!

It's not complicated Jerruh.

July 22, 2013  02:29 PM ET
QUOTE(#1):

The AT&T 8-8 Dome!

The T&A Dome

July 22, 2013  02:45 PM ET

I fully expect a "fewest dropped balls" marketing campaign

July 22, 2013  02:56 PM ET
QUOTE(#6):

The T&A Dome

Ding Ding Ding Ding, we have a weeeeeener!!

July 22, 2013  02:57 PM ET

Sure am glad I have Verizon, wouldn't want to contribute to this guys back account.

July 22, 2013  03:04 PM ET

AT&T and Romo.. 2 things that can't make a connection

July 22, 2013  03:08 PM ET

Great! Probably means a rate increase for AT&T customers.

July 22, 2013  03:13 PM ET
QUOTE(#6):

The T&A Dome

I certainly hope so.

July 22, 2013  03:16 PM ET
QUOTE(#10):

AT&T and Romo.. 2 things that can't make a connection

Boom!!

July 22, 2013  03:16 PM ET
QUOTE(#1):

The AT&T 8-8 Dome!

Perfect.

July 22, 2013  03:16 PM ET
QUOTE(#10):

AT&T and Romo.. 2 things that can't make a connection

HEY-O!

July 22, 2013  03:17 PM ET
QUOTE(#12):

I certainly hope so.

Hail to the Redskins!

July 22, 2013  03:17 PM ET
QUOTE(#15):

HEY-O!

DA BEARS!

July 22, 2013  03:17 PM ET
QUOTE(#4):

Isn't it already called "Jerry World"??

No fun in that... it's free.

July 22, 2013  03:18 PM ET
QUOTE(#17):

DA BEARS!

HAIL TO THE REDSKINS!!!

 
July 22, 2013  03:18 PM ET
QUOTE(#17):

DA BEARS!

I don't think it will be either of those names.

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