07:21 AM ET 09.17 | Nuggets president Josh Kroenke can likely afford his choice of television sets, but this would change where the bar is set. After overseeing a project more than two years in the making, Kroenke was proud to unveil the new high-definition scoreboard and accompanying sound system at Pepsi Center on Monday. The scoreboard will broadcast in a true 16:9 aspect ratio at 1080p HD and boasts a surface area of more than 4,400 square feet, making it the largest in the NBA or NHL. The length spans 3-point line to 3-point line for basketball and blue line to blue line for hockey. "This is all about the fan experience," said Tim Romani, president and CEO of ICON Venue Group. "When you're talking about fan experience, it's not necessarily what you saw or what you heard -- it's what you felt emotionally."