07:25 AM ET 10.17 | Whether he likes it or not, Andy Enfield is now a celebrity in glitzy Los Angeles. "I was never the life of the party. In fact, I'm still not," Enfield said recently. But as USC's first-year coach and the guy with the former supermodel wife, Enfield is charged with creating a product that can escape the shadows of football on his campus and of basketball at the school across town. USC hasn't reached the Final Four since 1954, but Enfield believes players in one of the nation's most fertile recruiting grounds will embrace the flamboyant "Dunk City" approach his Florida Gulf Coast team rode to the Sweet 16. He interrupted a recent scrimmage at the Galen Center's practice gym to reinforce that point. "We play up-tempo basketball here," he told his players. "If you want to play slow, go to UCLA."