Truth & Rumors > NFL

Unique effort to court Dolphins fans

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07:22 AM ET 02.06 | Along with their renewal packets, Dolphins' season ticket holders received the bonus of an invitation to join a social club. And the best part: It's free (with any season-ticket purchase, of course). Tickets to major events are seen more as a commodity every year, so the Dolphins have spent the past six months exploring ways to make benefits of season-ticket membership unique and non-transferable. The result: a membership program with discounts and year-round events, based on each individual's lifestyle. The self-explanatory names of the categories: Finatic, Family, Social and Business. ... The program is the first big ticketing initiative rolled out by Tom Garfinkel, who was named the Dolphins' CEO late last summer. Garfinkel's top job is to grow the team's attendance, which showed improvement in 2013.

Miami Herald

Ryan Tannehill, Icon Sports Ryan Tannehill, Icon Sports
Comment #1 has been removed
February 6, 2014  07:30 AM ET

They should have used that six months exploring ways to make the team better but instead they had a massive internal mess on their hands for most of the season.

February 6, 2014  08:16 AM ET
QUOTE(#1):

I think there's more Dolphin fans across the nation than there are in Florida.

I think there are more Steeler fans in South Florida than there are Fish fans.

February 6, 2014  08:26 AM ET

How about winning some games and making the playoffs?

February 6, 2014  08:37 AM ET

Is Garfinkel really Einhorn/Finkel from Ace Ventura Pet Detective?

February 6, 2014  08:45 AM ET

social club??? code-speak for escort service???

February 6, 2014  08:46 AM ET
QUOTE(#4):

How about winning some games and making the playoffs?

Whoa now! Let's not say anything we can't take back.

February 6, 2014  08:54 AM ET
QUOTE(#4):

How about winning some games and making the playoffs?

There's a few teams that come to mind there.

February 6, 2014  08:57 AM ET
QUOTE(#3):

I think there are more Steeler fans in South Florida than there are Fish fans.

This^^^

February 6, 2014  09:19 AM ET

Miami ranks 21st in total attendance, but 30th in percentage, ahead of only Washington and Oakland.

February 6, 2014  09:22 AM ET
QUOTE(#10):

Miami ranks 21st in total attendance, but 30th in percentage, ahead of only Washington and Oakland.

Last time Steelers came to DC their fans snapped up those I filled seats.

February 6, 2014  10:04 AM ET
QUOTE(#5):

Is Garfinkel really Einhorn/Finkel from Ace Ventura Pet Detective?

Laces out!

February 6, 2014  10:33 AM ET
QUOTE(#7):

Whoa now! Let's not say anything we can't take back.

Same damn thing goes for the local football club.


I'm non-discriminatory when it comes to that.

February 6, 2014  10:40 AM ET
QUOTE(#13):

Same damn thing goes for the local football club. I'm non-discriminatory when it comes to that.

it's not going to get any better any time soon.

February 6, 2014  01:13 PM ET
QUOTE(#6):

social club??? code-speak for escort service???

I'm thinking it's more like belonging to Tony Montana's "club"

"Say hello to my little fins."

February 6, 2014  02:19 PM ET
QUOTE(#15):

I'm thinking it's more like belonging to Tony Montana's "club""Say hello to my little fins."

LOL nice !

February 6, 2014  09:58 PM ET
QUOTE(#13):

Same damn thing goes for the local football club. I'm non-discriminatory when it comes to that.

You have suffered enough.

 
February 6, 2014  10:32 PM ET

If you want people to sit in the blazing sun you better win some (12) games.

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