Truth & Rumors > NFL

Jets fan looking for seat sponsor

Views
438
Comments
0

Howard Freeman, a sports event marketer, said he was testing one way out of paying the high cost of two expensive Jets personal seat licenses: selling their naming rights. "If teams can sell naming rights to buildings, entryways and portals, why not for my seats?" asked Freeman, of Wayne, N.J., who has had Jets season tickets for 32 years. He envisions placing temporary signage on the seats and offering a sponsor benefits like product sampling rights at his pregame tailgate, free consulting and event marketing, the right of first refusal to buy unused game tickets and a guarantee that those who sit in the seat will wear the sponsor's logo. "I think a company that gets it will understand the p.r. value," he said. Freeman said he has not consulted his lawyer or asked the Jets about his plan. But his idea raises a pertinent question about the extent of a licensee's rights: If P.S.L.'s confer the rights to transfer or sell seats, would they let him display signage?

New York Times

New Jets stadium, AP New Jets stadium, AP

Comments (16) Add A Comment

August 29, 2008  06:02 AM ET
Report Abuse | QUOTE

Yes, and we can also sell advertising space on our buttts. Think about the endless possibilites?

August 29, 2008  07:12 AM ET
Report Abuse | QUOTE

Bond, you make jokes, but I have heard of people getting logos tattooed as a way for marketing, I think this guy is pretty smart.

By the way people, it's The Meadowland, not Jets stadium.

August 29, 2008  08:03 AM ET
Report Abuse | QUOTE

Look, dude, if you can't afford the tickets, don't buy them. It keeps the riff-raff out. Man, its REALLY bad when a Jets fan stands head and shoulders above other Jets fans for being an idiot.

August 29, 2008  08:06 AM ET
Report Abuse | QUOTE

Mr. Freeman we have Summer's Eve on the line and they would like to sponsor you.

August 29, 2008  08:29 AM ET
Report Abuse | QUOTE

I THINK THEY SHOULD LOOK FOR A BETTER LOOKING STADIUM !!!!!!!!!!!!!!!!!!

August 29, 2008  09:04 AM ET
Report Abuse | QUOTE

What is this? A stadium for Ants!
-Derek Zoolander

August 29, 2008  09:08 AM ET
Report Abuse | QUOTE

TFBuckFutter, you always seem to say some stupid ish... You must be a McCain fan. lol... what an idiot...

If this man can get a company to buy is seats and give him free products to use during tailgating, then more power to him... That's one smart man in my book... You're just a hater.

August 29, 2008  09:47 AM ET
Report Abuse | QUOTE

What a quaint little stadium. Now go look at a real one in Arlington. Cowboys!!!

August 29, 2008  10:01 AM ET
Report Abuse | QUOTE

What a quaint little stadium. Now go look at a real one in Arlington. Cowboys!!!

Hooah05! | 08/29/08, 09:47 AM
Report Offensive Comment


The only reason Ferry Jones is getting a new stadium is he does not want the Giants to have a better stadium than the cowgirls.

August 29, 2008  10:33 AM ET
Report Abuse | QUOTE

That is actually a pretty good idea but I doubt the Jets will be too happy with it seeing as how they get none of the revenue.

August 29, 2008  10:35 AM ET
Report Abuse | QUOTE

I wouldnt take season tickets for the Jets even if you paid me.

August 29, 2008  10:44 AM ET
Report Abuse | QUOTE

I am very grateful for season ticket holders. If not for them, games could be blacked out and I would have to spend money to watch a sporting event. That is just something I will not do anymore. I'll put up with commercials and annoying announcers like Joe Buck rather than spend one red cent on a ticket, a watered down beer or a soggy hot dog. Not to mention the parking. Just wait until owners start charging admission to use the rest room. Don???t laugh.

August 29, 2008  11:14 AM ET
Report Abuse | QUOTE

we should pool some money, buy this guys personal seat naming rights. make him wear pats jerseys to all the jet's home games..

August 29, 2008  02:15 PM ET
Report Abuse | QUOTE

It could be like ufc and it could say condom depot

August 29, 2008  06:41 PM ET
Report Abuse | QUOTE

Well maybe if the Jets were a "sound investment" I would consider this proposal but, alas, they are a gint fiscal risk - decline !!!
Sincerely, Everyone Except Jets Diehards

 
August 29, 2008  09:59 PM ET
Report Abuse | QUOTE

In theory- it would be a great concept.

But the problem is that you are SITTING in the seat....
who is going to see your logo?

My question with the PSL is that if lets say you give your tix away
or scalp them...........and the person you give them to gest thrown out.
I know season ticekt holders can LOSE their seats........
Would you lose your PSL?

Comment

Remember to keep your posts clean. Profanity will get filtered, and offensive comments will be removed.


The Si.com Cover Hub Go to the Cover Hub

Stub Hub

The 2009 schedule has been released. Search for tickets!

Truth & Rumors

MOST POPULAR

  1. 1
    Agent: 'Extraordinary' interest in Bay
    Views
    3772
    Comments
    1887
  2. 2
    Vikings to consider L.A. move?
    Views
    54731
    Comments
    1867
  3. 3
    Mayo rebukes Bruschi's Belichick knock
    Views
    38946
    Comments
    240
  4. 4
    Can Iverson lure LeBron to Knicks?
    Views
    8970
    Comments
    175
  5. 5
    50 Cent's posse tussles with Marv Albert
    Views
    60909
    Comments
    126

Message Boards

  1. NCAAF > General NCAAF

    RIP, Stefanie Spielman
    Views
    295
    Replies
    14

  2. NCAAF > General NCAAF

    Are college football coaches…
    Views
    233
    Replies
    47

  3. NFL > Pittsburgh Steelers

    Big Ben accepts Blame for loss…
    Views
    175
    Replies
    37

Blogs

SI.com

Swimsuit

DeLeah CaroDeLeah Caro
Jessica HartJessica Hart

SI Photos

Back in Time: November 20Back in Time: November 20
Cavalier GirlsCavalier Girls

SI Writers

Top Stories

SI Vault

11.05.90 Issue View This Issue Read All Articles
06.17.68 Issue View This Issue Read All Articles