Why LPGA reversed its policy

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Responding to protests, the Ladies Professional Golf Assn. announced Friday that it would back down on suspending golfers who do not speak adequate English, reversing a controversial decision that had thrown the organization smack into the nation's long-running culture wars. The LPGA Tour had announced last month that it would suspend golfers who could not speak English in media interviews, acceptance speeches and tournaments by 2009, saying that language fluency was critical to the sport's promotion and marketing efforts. But what began as an internal marketing move quickly devolved into a raucous debate over culture, ethnicity and language. After a bombardment of public protest, LPGA Tour commissioner Carolyn Bivens said Friday that the group would issue a revised policy by year's end that would not include suspensions. The action came after some of the tour's own corporate sponsors, such as State Farm, asked the organization to review its policy.

Los Angeles Times

Carolyn Bivens, Scott Halleran/Getty Images Carolyn Bivens, Scott Halleran/Getty Images
September 6, 2008  10:43 AM ET

Lesson Learned: You can speak english, but not in America!

September 6, 2008  11:39 AM ET

Why?

The answer is plain and simple.

Bivens wanted to keep her job.

It's about time she got slapped.

She should get fired for trying to stop the Koreans from being the force they are on the tour.

Bivens took a page right out of Adolf ****'s playbook: ethnic cleansing.

September 6, 2008  12:04 PM ET

guess her job was more imporant then making someone earning american dollars speak in english

September 6, 2008  12:50 PM ET

Yes. The English-only requirement and ethnic cleansing are virtually identical issues.

What a moke.

Sarcasm.

September 6, 2008  01:19 PM ET

As long as they're paying taxes on what they win - who cares what language they speak.

September 6, 2008  03:04 PM ET

Well said Johnny.

You can bet this entire thing was not actually promulgated by a couple of whiny corporate executives playing with a Korean who can't speak English but a direct desire to check the huge influx of Korean and Asian players who are dominate on the LPGA.

Bivens can deny it until she turns blue in the face. But we can all see that this move had one purpose: to reduce all the Asians playing.

Shame on Bivens. I hope she gets booted but good by this. I'm glad she isn't running the country.

September 6, 2008  04:02 PM ET

Koreans will kill what little interest there is in this tour. Jan Stephenson was right when she said this years ago.

September 6, 2008  04:50 PM ET

He-rro my fends.I like goff too!! Even though I get sick of having to press the number 1 for english everytime I call a company, you cannot lock someone out because they do not speak the native tongue! (If english is even the native tongue anymore)

September 6, 2008  05:19 PM ET

Suspensions aren't the way to go, but it's naive to think that less marketable players aren't going to come back to bite the LPGA. This isn't the NFL which has owners who foot the bills. If the players can't effectively draw and hold sponsors, the LPGA is in trouble. All you have to do is look at the NHL to see what happens when fans can't relate to players. uninterested fans = uninterested sponsors = no revenue = no more tour. Ultimately, it comes down to $$$. Same reason the PGA suspends players who are no-shows for corporate sponsored pro-ams. They can't afford to lose sponsorships.

At the end of the day, the LPGA doesn't have the right to suspend these players for not speaking English, but if the players don't take responsibility to help maintain the financial strength of the LPGA, they're going to be giving lessons for a living instead of playing for big prize money.

September 6, 2008  05:27 PM ET

Bivens is right. The Koreans will kill what little interest there is in the LPGA. Unless of course they are pretty and well-dressed Koreans.

September 6, 2008  11:49 PM ET

Sad to say, but if the Korean's do in fact increase thier numbers, it will be interesting to see what happens to the LPGA's numbers.

September 7, 2008  09:15 AM ET

You guys are real crackersjacks.

Se Ri Pak is Korean and is one of the darlings of the LPGA.

You can all go jump in a f***ing river.

 
September 7, 2008  09:49 AM ET

FU Jon

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