Truth & Rumors > Auto Racing
NASCAR's top marketable driver is...
Few were likely surprised that Dale Earnhardt Jr. topped a list of NASCAR drivers as far as marketability and consumer awareness, but some results from the recent survey of hard-core racing fans by Millsport may have raised some eyebrows. Millsport's second annual Davie Brown Index for NASCAR quantifies a celebrity's relevance to consumer behavior and is calculated in various entertainment categories by Millsport parent company The Marketing Arm. The survey includes questions that examine how many people are aware of the driver, how much the driver influences purchases and how passionate fans are about the drivers. The top five in the NASCAR survey were Earnhardt Jr., Mark Martin, Tony Stewart, Jeff Burton and Jimmie Johnson. Also in the top 10 were Carl Edwards, Jeff Gordon, Bobby Labonte, Kasey Kahne and Kyle Petty.
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Ashley Allen
Damaris Lewis



Comments (18) Add A Comment
While I'm not surprised about Jr, being at the top of the list, I am surprised about Mark Martin and Jeff Burton being higher than Jimmie Johnson and Jeff Gordon.
Red Zone
Total Comments (2369)
Class will always top success. Those are two old school drivers and probably the two most well liked and respected by the other drivers. No arrogance just doing the job at hand.Gordan's whining in the past affects this and he and Johnson come across to some as arrogant.(bigger egos) Martin and Burton are considerate,better team players,unfortunately that is probably why Mark doesn't have a championship!
jbcom
Total Comments (324)
That is also why Bobby Labonte made the top 10. Petty is the biggest surprise. Only thing I can figure is name recognition from Richard.
jbcom
Total Comments (324)
Mark also had some huge endorsements in the past. Stewart has Subway and Depot.Edwards has Aflac.Johnson,Lowes and huge recent success.Gordan is Nascar's 2nd poster boy behind Jr. and Kahne has got poor driving woman chasing him in commercials. Expose and likability.
jbcom
Total Comments (324)
You hit it, JB. Martin and Burton are well respected by EVEYONE. They have earned it all.
Rickapolis
Annapolis , MD
Total Comments (6329)
Exactly. It is the likability factor. People don't like JJ and JG, deserved or not. They do like Martin and Burton (both of which are 100%+ deserved).
And Petty has the name.
noydbyj
Total Comments (1561)
not a nascar guy by any means but i certainly know and like jr.... its ashamed how his stepmom played him out
EAZEBACK
Mind Ur Own, FU
Total Comments (1886)
Just to clarify to Jr. fans. He also is very likable,unlike Sr.(you either loved or hated him)Jr. has the name and the personality. If he ever raises his driving success level to match Gordan or Johnson's the guy will be off the charts.
jbcom
Total Comments (324)
Good thing he is a likeable driver because he certainly isn't a driver driver. Love the picture, only a mother could love that mug.
Flat Mann
Total Comments (240)
can we get a new dale jr picture please?
svt.
Total Comments (1966)
Jeff Burton and Mark Martin definitely belong there but I'm surprised Kyle Busch isn't. He is not the most likeable but he and Carl Edwards are by far the most exciting to watch.
Formerlyfasteddie
Kimberly , ID
Total Comments (2)
I don't remember any BS celebrity-sponsorship friendly polls back in the day of real NASCAR--with Rusty Wallace, DW, Alan Kulwicki, Davey Allison...I'm sure this is the kind of garbage France uses when he makes some of his asinine decisions while trying to ruin (er, I mean run) the sport!!!
AFScott
Total Comments (1211)
Age before beauty...
wordsmith
Pensacola , FL
Total Comments (1)
Jr. is a success because of his father's legacy. He is an average driver at best. Don't believe the hype!
KyleValanne
Total Comments (1)
Those guys are definitely fun to watch. Remind me a little swervin Irvin. A little dangerous sometimes but they put those cars into spots you don't think they will fit. They think they can do anything on the track.Maybe not as well liked by other drivers but successful.
jbcom
Total Comments (324)
I hope JR. makes a comeback in 09, lack luster finishes in 08 have put a mark on his head!
-Mr. FLOAT-
Total Comments (3593)
Not too sure about Jr.'s marketing of Amp and the National Guard, just because Jr. is the pitch man didn't make me want to go out and join the Guard or even buy a can of Amp. Yeah I know he drives the car for those two sponsors, but that's where it ends.
Army Brat
Total Comments (470)
Exactly, Army Brat. I've tried the Amp beverage..its not all that good <lol>. As for National Guard duty, I'm a bit over age for that! I agree Float...he's got to step it up a bit more in '09!
88Fan
Total Comments (1421)
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