MarkHThomas

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Mark Thomas

Sandy, UT
Member Since: 09/01/08
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Real Value vs. Percieved Value

05:04 PM ET 10.30

Views: 388
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Oftentimes marketers will focus on creating perceived value rather than real value. Perceived value is easier because it requires no additional R&D or extra efforts to listen to customers. At the end of the day, consumers would always rather have real value, but they usually get tricked into the perceived kind. College football is the same way. If we were to assess the value (i.e how good a team is) based on how they played on the field only, rather than taking tradition, name, facilities, fanbase etc.. into account, how different would the rankings look this year? Would the the Big…

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